"Have a break have a day dream."
/ insight
Breaks are broken. Social media and the news has us too distracted and overstimulated, leaving no space to day dream.
/ proposition
Have a break. Have a day dream.
We brought KitKat's famous invitation into the present: a break isn't just a pause from work, it's a protected space for your mind to wander.
The film dramatises a world of endless scrolling, notifications and breaking news — then cuts to the simple pleasure of snapping a KitKat and letting your thoughts drift.
By pairing the iconic line with the insight that breaks are broken, we reframed the chocolate bar as a permission slip to do nothing for a moment.
/ film